A habit is the special way a person, animal or a community proceeds with respect to a thing. It is the behavior repeated regularly, which requires little or no reasoning and is learned through repetition. By dressing we feed the most ingrained of our habits: that of putting on a second skin. The contemporary human needs clothing that can provide not only a stylistic distinctive, but also comfort and versatility that suits his/her lifestyle.
Habit is precisely that, it seeks to set us apart in history as a brand. It is made up by the most basic and versatile pieces that we could create with the means available to us. We want to nourish you in comfort, without sacrificing form.
Conceiving is nothing but the result from the mix of our environment and what we want. This time we moved to another city in the search of new scenarios revealing aesthetic alternatives. New York City was our host and bathed Merma Negra with inspiration, urging her to question and vigorously challenge the limits containing us at home, by generating a proposal able to represent us in the international market. We preserved key concepts present since our beginnings, and added the results of very strenuous work, reflected on the color palette, selection of materials and the choice of shapes and sizes.See the catalog.
Aesthetics that come from living in the city resulting in an experimental combination of fabrics and textures that embody a raw urban style. Each piece has a unique fit that transforms with you while the monochromatic palette allows effortless transitions each day.